Pinterest Pinning nincompoops in business

Sigh....

If you don't already know what Pinterest is, I envy you. Just stop reading now. Unless you're hungry for idiot knowledge, Pinterest is yet another goddamn social networking nightmare where "people" "share" things of "interest"... or rather they "pin" them to board or whatever you want to call it. Its just another stupid things for stupid people to invest and waste their time on.

What really blows my mind is that apparently some business feel they should pay someone to create a pinterest account for them. Seriously?!

Let me break this down for the business people who really think social networks are going to make you wonderful amounts of busines - they're not. Let me explain further, if your business creates some social network here's whats going to happen

• 30% of people are going to completely ignore you regardless of what you do
• 30% of people may fake interest if there is a contest you're holding where you may win something cool (and then drop you right after)
• 10% of people will sign up to spam you or the other morons who signed up
• 10% of people will sign up out of loyalty (eg people you know trying to be supportive of your stupid ventrue)
• 10% of people will sign up and then say "Bren I respect your company but I really dont care about what it's doing on facebook how do I disable this"

and finally

• the last 10% other marketer who think this is a great idea (WRONG!) and want to see what other businesses are doing.

You see the thing is, the general public really doesn't give a crap what a business is doing; unless its doing something for them specifically. Example: some hippies wanting to see a company is going green, or people wanting free shit, but at the end of the day it doesn't really earn the business anything. All it does is cost them. Not only do they have to employ some nincompoop to update the social networks and keep it semi active but if they want to get more followers they're gonna have to give some stuff away.

Again this is referring to businesses using social networks. I wouldn't care about Microsoft (the company's blog) but I may read Steve Balmer's personal blog.

Marketers and business people, stop fooling yourselves and other businesses, here's a better approach spend the time and money you'd be wasting on silly campaigns by investing in better products for your customers (like me). You'd be amazed that customers actually prefer better products over haring about your office mini-putt and other nonsense.